Tell Rotary's Story
Hiding Rotary’s Light Under a Bushel?
Are you a walking, talking advertisement for Rotary, or are you keeping your Rotary involvement a secret? They say that “word-of-mouth” advertising is the best, so what are you doing to help spread the word?
Do you wear your Rotary pin with pride every day? Do you talk about your Rotary Club’s activities with your friends, family, neighbors and business associates? If every one of us did our best to keep our Rotary activities in the forefront of our lives (and conversations), we would be attracting new members on a regular basis through that association.
Think about it: if your good friend talked to you about what was going on in his service club/fraternal organization/social group/church or temple/book club etc., you might become interested in learning more about that organization and may eventually even want to join.
Every one of the people we come into contact with on a regular basis is a potential Rotarian. Your neighbors, friends, co-workers, adult children, friends of your adult children, relatives and people you do business with are all candidates for Rotary membership. They just don’t know it yet. And it’s up to you, their friend/relative/customer to tell them.
So do you become a Rotary bore, who talks constantly about Rotary ‘til you drive your friends away? No. Obviously that wouldn’t succeed.
But what you can do is:
- Wear your Rotary pin every day, and be prepared to answer questions when people ask what it is.
- Tell people that you know and come in contact with about the special events of your club; your fund raisers, your projects, your Youth Exchange student, your hurricane relief efforts, your social events, etc.
- Post news of your Rotary Club on your social media. Whenever your Club has something going on, put it on your Facebook page. Let your friends and family see it and know that you’re involved. Do the same with Twitter, LinkedIn, etc.
- And if someone starts asking questions or expresses an interest, invite them to a “no commitment” meeting to learn more about it. If they enjoy your meeting and are interested in coming back, you have a new member in the works.